Everyone's Getting Back on Schedule. Is Your Marketing?

It's that time of year again... the backpacks are out, the school supply lists are circulating, and everyone I know is suddenly talking about "getting back into a routine," as if routines are a coat we all took off for the summer and are now casually putting back on. Does anyone else remember this ad? I used to find it so offensive when I was little - why would parents be happy their kids were back to school... but oh man, I get it now. I love this time of year for the sheer delusion of it....